Brand Style Guide Document

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My Smart Garden Rebrand

My Smart Garden is a free gardening education program run by various Melbourne councils that helps you create your own smart, sustainable garden. The stakeholders approached me to help them rebrand after it was decided that the current brand and its website needed to be refreshed for ongoing aesthetic appeal, appropriateness and accessibility specifically for its website. The one prerequisite for the logo design was that it needed to represent 5 key themes of the program which are: Food, Shelter, Water, Habitat, and Waste. The results of the 6 month long project are here for you to see.