Branding System for the Department of Transport

On 1 July 2019, Public Transport Victoria (PTV) and VicRoads came together with the Department of Transport to create an integrated transport department - in step with other global cities. As a result, this placed a huge demand on marketing and design teams within the organisation to rebrand the department which also saw more design and content requests coming through from all internal teams. I was commissioned to help with the design workload with the main focus of steamlining both print and digital assets as well as internal stakeholder templates.