Project 1: Pop-Up Shop Signage, Melton City Centre

Design Problem: Signposting new temporary pop-up shops in the civic centre of Melton.

Melton City Council have introduced two pop-up shops for local businesses to hire for a 4 week period rent-free in an effort to invigorate retail business for small start-up business in the area.

Council approached me to help them create some signage to direct foot traffic over to the stores.

Project 2: Gateway Signage system concept, City of Moonee valley

Most councils like to welcome motorists and pedestrians entering their town by way of a “gateway sign”. These signs mark where one local government area ends and where one starts. The City of Moonee Valley have had some in place for many years but they were looking a bit tired and most were too faded to be legible any longer. 

Council wanted the new signs to incorporate the artwork of local indigenous artist Ash Firebrace, plus have some sort of reference to the local landcape and its indigenous history.

Council invited me to submit my design concepts and here was my submission with  rationale below…

The top shape of the gateway structure represents the letters “MV” (for Moonee Valley). 

One half of the structure would be made from rusted steel whilst the other half is made of wood. The two different materials side by side symbolise the coming together of two sides of Moonee Valley – its indigenous past with the modern day.

The steel panel would have die cut pattern plus feature the indigenous word for welcome (Womenjeka). The soft earthy tones of the raw materials gives the sign a natural look and feel which allows it to blend into its environment. Different animals can be seen crawling out from behind the top panel which  hits the brief of incorporating the artwork of Ash Firebrace.


Project 3: Festive Christmas flags for City of Melton and the City of Maribyrnong

Signage Projects

Here are a few key signage projects I have worked on over the years... projects range from the design and installation of Christmas campaigns to retail shop signage and wayfinding signage.