Branding for a local Thai Restaurant in Footscray, Victoria. The restaurant menu offers traditional Thai food specifically from the Issan region, with a focus on street food in particular. The ‘tuk tuk’ taxi was chosen as a mascot for the brand because its a traditional way of getting around in Thailand’s busy city centres and has become an icon of the street so it fits with the theme of the business. Neon lighting in the logo seemed an a great solution for evoking the night life vibe.
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