Branding for a local Thai Restaurant in Footscray, Victoria. The restaurant menu offers traditional Thai food specifically from the Issan region, with a focus on street food in particular. The ‘tuk tuk’ taxi was chosen as a mascot for the brand because its a traditional way of getting around in Thailand’s busy city centres and has become an icon of the street so it fits with the theme of the business. Neon lighting in the logo seemed an a great solution for evoking the night life vibe.
Branding for a new line of coffee to be roasted here in Melbourne.
This new brand of coffee is a tribute to the unique little laneways that grace our awesome city of Melbourne.
Each of the laneways offer something unique to experience – be it street art, specialty coffee, gourmet food or high fashion.
As part of the branding, we got to design the logo plus brand coffee cups, a small ‘Ape’ van and a coffee bag.
They say a picture is worth 1000 words so it’s no surprise that using infographics to communicate your message is hugely effective.
Not only are infographics visually appealing and fun to look at, they’re also an extremely successful in helping your audience take in and understand all the information you’re trying to get across.
Many clients have come to us with the task of converting their text-heavy documents into something fun and easy to read.
The result is a dynamic, well-organised document that is memorable and entertaining to read.
If you’d like to read more, here’s a great article outlining the benefits of using infographics…
https://www.square2marketing.com/blog/8-benefits-of-infographics
Visionary Creative helped Moonee Valley Council realise another cool cookbook, this time for their Youth Department. The book is called “A Taste of Valley Youth”. But it’s not just a cookbook – inside also features loads of information that is designed to help support young people in Moonee Valley.
Download your copy here…
http://valleyyouth.mvcc.vic.gov.au/en/Useful-Info/Health/A-Taste-of-Valley-Youth
#MVYouth #ValleyYouthMV #MooneeValleyCC
Project One: OneCard
Procurement Australia approached Visionary Creative to help them better promote their fuel card product, ‘OneCard’ to their customers.
Visionary Creative developed the new copy and strap-lines that highlight the core benefits, plus illustrations for the campaign.
The campaign was promoted both via print and online platforms.
Project Two: InsureRight
Artecycle Exhibition Catalogue 2012.
Artecycle is the City of Moonee Valley’s premier art award and exhibition, held at the Walter Burley Griffin-designed Incinerator Gallery. Artists are asked to respond to the themes of environmentalism and sustainability, with the majority of artwork being sculptures and installation pieces.
The catalogue featured some creative folding which enabled the printed piece to function as a booklet that transforms into a wall poster.
The branding for the 2012 exhibition features some creative typography which sees the characters in the title being treated as 3D sculptures which, in turn, compliments the nature of the exhibition.
We were commissioned to design and print manage an invitation for a prestigious event – the 50th anniversary celebration for Co.As.It.
Co.As.It are a not-for-profit organisation that have assisted the Italian community in Melbourne for over 50 years.
The invitation was digitally printed by #Press Print in Port Melbourne and featured lovely Colorplan Paper (Cobalt Blue) coupled with white ink and gold foil. Matching Colorplan envelope too.
An A5 size, 6 panel wedding invitation design for Christian and his bride to be, Sarah. We used paper from K.W. Doggett in Preston – 280gsm Buffalo Board for the housing and a 250gsm Curious Metallic ‘Gold leaf’ for the inserts. Printed with the help of Mark and Edd at Minuteman Press Tullamarine, trimmed, scored and constructed by hand.
The first booklet below has been developed for the Maribyrnong City Council’s Economic Development Department and is used to attract new business to the municipality.
The booklet highlights some favourable statistics about City of Maribyrnong that are delivered in the form of infographics.
The second document is a report was commissioned by Deakin University and features details about a study of young Australians and their attitudes towards religion, sexuality and diversity.
The Grampians Music Festival is held in summer each year. The festival is set amidst the stunning Grampians mountain range in Victoria and provides an inclusive and creative environment to watch some of Australia’s newest bands.
The brand is hoping to inspire adventurers, live music lovers; food, wine & beer-loving, community-minded people, creative opinion leaders and bohemian festival goers.
The mountainous setting is one of the most unique things about this festival, the thing that sets it apart from other festivals, so we wanted this to feature prominently in the branding.
The soft tones of green and blue used suggest a relaxed, chilled out vibe and using them generously across large areas also evokes that expansive feeling of the great outdoors.
The mint green representing the land whilst the pastel blue represents the endless sky – both highlighting the environmental, natural, free-spirited feel of the festival.
The wavy shapes that feature within the logo are a combination of both soundwaves and mountain tops, representing both the audio and visual aspect of the Grampians Music Festival.
#grampainsmusicfestival
Visionary Creative is proud to have been supporting The Incinerator Gallery since 2007.
Each month for over 10 years Visionary has helped produce marketing material such as brochures, invitations and signage for each show featured at the Gallery.
The gallery’s signature exhibitions such as The Incinerator Art Award (formally known as Artecycle) and Fireworks (the art and design award for local VCE students) have required branding and design concept developed from scratch which Visionary Creative has been able to deliver.
Below are samples of some key pieces of marketing material such as their yearly program booklet as well as some samples of typical exhibition signage and marketing items.
We liaise with the gallery curator as well as the Moonee Valley Arts and Culture team to develop the concept, layout the content and manage the printing and delivery, ensuring it arrives on time for each show’s opening night.
The cover of last year’s program featured an abstract illustration of the Gallery’s heritage building in Moonee Ponds.
#visionarycreative #incineratorgallery #mooneevalleycc #artsandculture #mooneeponds #mooneeponds3039 #a5booklet
A brochure for the Darebin community highlighting exactly where they can find where all the public artworks in their municipality.
The pocket-size brochure is easy-to-follow because it features a large map that pin points exactly where each of the 40 artworks are along with an image of it and short description about the concept, artist, date created etc.
Visionary Creative photographed each of the artworks in situation, recreated a neat map of the Darebin council area, then plotted each artwork location on the map giving each a unique number so that the user can link the description and photo with the correct artwork.
Lara has worked as both an in-house and freelance designer for Europcar Car Rental Australia and New Zealand.
For over 10 years Lara was the primary designer developing artwork for all branches across both Australian and New Zealand.
She assisted the marketing and e-commerce departments by preparing artwork for a variety of different promotional items including:
producing design concepts for printed and online advertising, preparing artwork for rental vehicle signage, Point Of Sale (POS) material, designing newsletters, booklets, brochures, flyers, indoor and outdoor billboards, pull up banners, branch signage plus onscreen graphics for both websites and EDMs etc.
Client: Veitch Stainless Steel
www.veitchstainless.com.au
A stack of A5-sized information cards held together with a paper belly wrap. Each card highlights the benefits and specifications of each shower channel product. The cards are used as a sales tool at home decorating trade shows.
A5 booklet design for a photography exhibition.
Visionary was commissioned to design, layout, print and deliver the catalogue for the ‘All You Need is Love’ exhibition.
The show features photographs of Lisa White’s “In Bed Project” which supports marriage equality.
The cover features a cool die cut of the word ‘love’ revealing a subtle rainbow flag which represents the LGBTI community.
To find out more visit : www.inbedproject.com.au
The City of Maribyrnong approached us to design a series of items that would be used by Council in the weeks leading up to Christmas.
These items included: festive flags that would be displayed around the municipality, Christmas cards that would be sent out to key suppliers and a festive season events booklet.
The flags were displayed in main shopping precincts such as: Ballarat Street in the Yarraville Village, Nicholson and Leeds Streets in the Footscray CBD as well as along 3 prominent highways in the area:
· 5 x on the corner of Moreland and Hopkins Streets, Footscray
· 5 x Ballarat Road, just over the Maribyrnong River
· 5 x Farnsworth Avenue Maribyrnong behind Victoria University
Client: Hume City Council and Vic Health
The Hume City Council approached me to create a couple of concepts for their new public health campaign targeting males aged 18-34 years.
The primary campaign message was to encourage the target audience to make the switch from sugary drinks to water. Sugary drinks may include: soft drinks such as Coca Cola, lemonade etc.), energy drinks such as Mother, V, Red Bull and / or sports drinks like Gatorade.
Council wanted to highlight the benefits of drinking water such as: improved health and well being.
So I asked myself how should we communicate this to the target audience?
Hume have done a little bit of market research with this audience and found they are often not too concerned about the future health impacts or the financial costs associated with sugary drink consumption. Therefore, promotional efforts that focus on things like long-term obesity risks/caloric intake/cost of purchasing drinks are unlikely to be effective. The audience however, are motivated to have a healthy/fit/muscular body because it gives them ‘cred’ amongst their mates and boosts their dating potential.
In summary, Hume Council are wanting to run with a campaign message that conveys:
Water = improved body which helps with relationships plus ‘cred’ with
mates plus the energy to have fun.
The winning concept was a parody of a typical sports drink advert.
I dressed up the advert like an energy drink ad to attract the males’ attention utilising dynamic, strong, masculine graphics that yell. The ad looks like the message is promoting a new drink but in fact we are just advertising plain old water which is better for you. Its a creative way to convey a public health message in the hope that the audience finds it humorous and clever.
