A fun project initiated by the Moonee Valley Council which showcases the city’s strong cultural and culinary diversity. 22 community members shared recipes that mean something special to them, resulting in this very special cook book which will be enjoyed for many years to come.

The book includes photos of the contributors with their dishes, personal anecdotes and easy-to-follow instructions. Visionary Creative was commissioned to design the branding and layout of the book, plus manage the print production.

Branding for a new line of coffee to be roasted here in Melbourne.

An A5 size, 6 panel wedding invitation design for Christian and his bride to be, Sarah. We used paper from K.W. Doggett in Preston – 280gsm Buffalo Board for the housing and a 250gsm Curious Metallic ‘Gold leaf’ for the inserts. Printed with the help of Mark and Edd at Minuteman Press Tullamarine, trimmed, scored and constructed by hand.

Artecycle Exhibition Catalogue 2012.
Artecycle is the City of Moonee Valley’s premier art award and exhibition, held at the Walter Burley Griffin-designed Incinerator Gallery. Artists are asked to respond to the themes of environmentalism and sustainability, with the majority of artwork being sculptures and installation pieces.

The catalogue featured some creative folding which enabled the printed piece to function as a booklet that transforms into a wall poster.

The branding for the 2012 exhibition features some creative typography which sees the characters in the title being treated as 3D sculptures which, in turn, compliments the nature of the exhibition.

The Incinerator Gallery approached Visionary to develop a new look and feel for all their printed collateral for 2017. They wanted all their common items looking consistent whilst still being functional e.g. accommodating different amounts of text and being able to display images of the Gallery’s featured artworks without compromising the artists’ images.

In the mix was the 2017 program booklet for the Gallery… we designed the concept, laid out the content as well as print-managed this A5 booklet for the client. The booklet outlines all details about all events being held at the Incinerator Gallery during 2017.

The cover features an abstract illustration of the Gallery’s heritage building in Moonee Ponds. #visionarycreative #incineratorgallery #mooneevalleycc #artsandculture #mooneeponds #mooneeponds3039 #a5booklet

Lara has worked as both an in-house and freelance designer for Europcar Car Rental Australia and New Zealand.

For over 10 years Lara was the primary designer developing artwork for all branches across both Australian and New Zealand.

She assisted the marketing and e-commerce departments by preparing artwork for a variety of different promotional items including:

producing design concepts for printed and online advertising, preparing artwork for rental vehicle signage, Point Of Sale (POS) material, designing newsletters, booklets, brochures, flyers, indoor and outdoor billboards, pull up banners, branch signage plus onscreen graphics for both websites and EDMs etc.

Client: Veitch Stainless Steel
www.veitchstainless.com.au

A stack of A5-sized information cards held together with a paper belly wrap. Each card highlights the benefits and specifications of each shower channel product. The cards are used as a sales tool at home decorating trade shows.

 

A5 booklet design for a photography exhibition.

Visionary was commissioned to design, layout, print and deliver the catalogue for the ‘All You Need is Love’ exhibition.

The show features photographs of Lisa White’s “In Bed Project” which supports marriage equality.

The cover features a cool die cut of the word ‘love’ revealing a subtle rainbow flag which represents the LGBTI community.

To find out more visit : www.inbedproject.com.au

Clients: City of Moonee Valley and City of Maribyrnong

These booklets have been developed for the Economic Development Department within both councils and used to attract new business to the municipalities.

The booklets highlight some favourable statistics of each council area in the hope that medium – large firms will consider moving their practices there.

 

 

 

The City of Maribyrnong approached us to design a series of items that would be used by Council in the weeks leading up to Christmas.

These items included: festive flags that would be displayed around the municipality, Christmas cards that would be sent out to key suppliers and a festive season events booklet.

The flags were displayed in main shopping precincts such as: Ballarat Street in the Yarraville Village, Nicholson and Leeds Streets in the Footscray CBD as well as along 3 prominent highways in the area:

· 5 x on the corner of Moreland and Hopkins Streets, Footscray
· 5 x Ballarat Road, just over the Maribyrnong River
· 5 x Farnsworth Avenue Maribyrnong behind Victoria University

Client:  Hume City Council and Vic Health

The Hume City Council approached me to create a couple of concepts for their new public health campaign targeting males aged 18-34 years.

The primary campaign message was to encourage the target audience to make the switch from sugary drinks to water. Sugary drinks may include: soft drinks such as Coca Cola, lemonade etc.), energy drinks such as Mother, V, Red Bull and / or sports drinks like Gatorade.

Council wanted to highlight the benefits of drinking water such as: improved health and well being.

So I asked myself how should we communicate this to the target audience?

Hume have done a little bit of market research with this audience and found they are often not too concerned about the future health impacts or the financial costs associated with sugary drink consumption. Therefore, promotional efforts that focus on things like long-term obesity risks/caloric intake/cost of purchasing drinks are unlikely to be effective. The audience however, are motivated to have a healthy/fit/muscular body because it gives them ‘cred’ amongst their mates and boosts their dating potential.
In summary, Hume Council are wanting to run with a campaign message that conveys:

Water = improved body which helps with relationships plus ‘cred’ with
mates plus the energy to have fun.

The winning concept was a parody of a typical sports drink advert.

I dressed up the advert like an energy drink ad to attract the males’ attention utilising dynamic, strong, masculine graphics that yell. The ad looks like the message is promoting a new drink but in fact we are just advertising plain old water which is better for you. Its a creative way to convey a public health message in the hope that the audience finds it humorous and clever.