Artecycle Exhibition Catalogue 2012.
Artecycle is the City of Moonee Valley’s premier art award and exhibition, held at the Walter Burley Griffin-designed Incinerator Gallery. Artists are asked to respond to the themes of environmentalism and sustainability, with the majority of artwork being sculptures and installation pieces.

The catalogue featured some creative folding which enabled the printed piece to function as a booklet that transforms into a wall poster.

The branding for the 2012 exhibition features some creative typography which sees the characters in the title being treated as 3D sculptures which, in turn, compliments the nature of the exhibition.

Lara has worked as both an in-house and freelance designer for Europcar Car Rental Australia and New Zealand.

For over 10 years Lara was the primary designer developing artwork for all branches across both Australian and New Zealand.

She assisted the marketing and e-commerce departments by preparing artwork for a variety of different promotional items including:

producing design concepts for printed and online advertising, preparing artwork for rental vehicle signage, Point Of Sale (POS) material, designing newsletters, booklets, brochures, flyers, indoor and outdoor billboards, pull up banners, branch signage plus onscreen graphics for both websites and EDMs etc.

Client: Veitch Stainless Steel
www.veitchstainless.com.au

A stack of A5-sized information cards held together with a paper belly wrap. Each card highlights the benefits and specifications of each shower channel product. The cards are used as a sales tool at home decorating trade shows.