Client: Street Soup

For hot, healthy, home-made soups on the street, have some Street Soup. This simple, down-to-earth street food product needed a no-nonsense logo. The simplicity of the graphic is easy to understand and its chunky, round edges make the brand friendly and approachable.

The Grampians Music Festival is a festival set amoungst the stunning Grampians backdrop and highlights up & coming Australian music. The festival provides an inclusive and creative environment to watch some of Australia’s newest bands. The tone of this year’s festival branding is: relaxed, inclusive, respectful, confident, environmental, natural, local, alternative and age-less.

The brand is hoping to inspire adventurers, live music lovers; food, wine & beer-loving community-minded people, creative opinion leaders and bohemian festival goers.

The mountainous setting is one of the main thing setting this festival apart from others so we wanted this to feature prominantly in the branding.

The soft tones of green and blue used suggest a relaxed, chilled out vibe and using them generously across large areas also evokes that expansive feeling of the great outdoors.

The mint green representing the land whilst the pastel blue represents the endless sky – both highlighting the environmental, natural, free-spirited feel of the festival.

The wavy shapes that feature within the logo are a combination of both soundwaves and mountain tops, representing both the audio and visual aspect of the Grampians Music Festival.

Grampians Music Festival 2018


Branding for a new line of coffee to be roasted here in Melbourne.

This new brand of coffee is a tribute to the unique little laneways that grace our awesome city of Melbourne.

Each of the laneways offer something unique to experience – be it street art, specialty coffee, gourmet food or high fashion.

As part of the branding, we got to design the logo plus brand coffee cups, a small ‘Ape’ van and a coffee bag.

Client: City of Moonee Valley

Pictured: The A2-sized catalogue and promoting the artists and artwork featured in the Incinerator Gallery’s Artecycle Exhibition plus DL invitation.

Visionary Creative designed the look and feel of the branding as well as the layout. The logo that took on a sculptural form which was also representative of the kind of art forms within the exhibition.

The two-toned look is minimal and industrial just like the artwork in the show and print finishing was unique because it featured a lime green fluro spot colour.

Client: Veitch Stainless Steel

A stack of A5-sized information cards held together with a paper belly wrap. Each card highlights the benefits and specifications of each shower channel product. The cards are used as a sales tool at home decorating trade shows.