Client: Street Soup
For hot, healthy, home-made soups on the street, have some Street Soup. This simple, down-to-earth street food product needed a no-nonsense logo. The simplicity of the graphic is easy to understand and its chunky, round edges make the brand friendly and approachable.
Branding for a local Thai Restaurant in Footscray, Victoria. The restaurant menu offers traditional Thai food specifically from the Issan region, with a focus on street food in particular. The ‘tuk tuk’ taxi was chosen as a mascot for the brand because its a traditional way of getting around in Thailand’s busy city centres and has become an icon of the street so it fits with the theme of the business. Neon lighting in the logo seemed an a great solution for evoking the night life vibe.
Branding for a new line of coffee to be roasted here in Melbourne.
This new brand of coffee is a tribute to the unique little laneways that grace our awesome city of Melbourne.
Each of the laneways offer something unique to experience – be it street art, specialty coffee, gourmet food or high fashion.
As part of the branding, we got to design the logo plus brand coffee cups, a small ‘Ape’ van and a coffee bag.
From vector avatars to festivals to corporate logos, Visionary Creative has had the pleasure of working on them all.
Whilst no logo project is the same, the procedure should follow some fundamental rules.
A successful logo should speak to the target audience its intended for, represent the business’s key brand values, elude to the nature of the business and if possible feature a clever element to create interest.
Client: City of Moonee Valley
Pictured: The A2-sized catalogue and promoting the artists and artwork featured in the Incinerator Gallery’s Artecycle Exhibition plus DL invitation.
Visionary Creative designed the look and feel of the branding as well as the layout. The logo that took on a sculptural form which was also representative of the kind of art forms within the exhibition.
The two-toned look is minimal and industrial just like the artwork in the show and print finishing was unique because it featured a lime green fluro spot colour.
The Grampians Music Festival is held in summer each year. The festival is set amidst the stunning Grampians mountain range in Victoria and provides an inclusive and creative environment to watch some of Australia’s newest bands.
The brand is hoping to inspire adventurers, live music lovers; food, wine & beer-loving, community-minded people, creative opinion leaders and bohemian festival goers.
The mountainous setting is one of the most unique things about this festival, the thing that sets it apart from other festivals, so we wanted this to feature prominently in the branding.
The soft tones of green and blue used suggest a relaxed, chilled out vibe and using them generously across large areas also evokes that expansive feeling of the great outdoors.
The mint green representing the land whilst the pastel blue represents the endless sky – both highlighting the environmental, natural, free-spirited feel of the festival.
The wavy shapes that feature within the logo are a combination of both soundwaves and mountain tops, representing both the audio and visual aspect of the Grampians Music Festival.
#grampainsmusicfestival
Client: Veitch Stainless Steel
www.veitchstainless.com.au
A stack of A5-sized information cards held together with a paper belly wrap. Each card highlights the benefits and specifications of each shower channel product. The cards are used as a sales tool at home decorating trade shows.
