What we do for Unions

Annual membership surveys

Providing unions:

1. Valuable information about workplace and sector issues
2. A means of testing the effectiveness of current campaigns
3. Identification of potential campaigns
4. Identification of areas of potential threat
5. A means of testing the use and effectiveness of key union services

Focus groups

Providing unions:

1. Detailed analysis of member issues and perceptions about the union
2. An in depth assessment of current campaigns
3. A means of developing campaigns through group discussion and ideas
4. A means of testing future campaign strategy and messages

Snap polling

Providing unions:

1. Information valuable to media campaigning
2. A quick poll of members about workplace or industry issues, or during negotiations
3. Information on specific topics to be used as part of community campaigning

Potential member research

Providing unions:

1. Information about the issues and perceptions of potential members
2. The ability to contrast these issues and perceptions with existing members
3. The information necessary to engage potential members about joining the union

Membership campaigns

Providing unions:

1. Campaign strategies based on research findings to maximise impact, including communications, media, community and training plans
2. Union growth strategies in targeted sectors
3. Political campaign development to increase a union’s political influence and involvement

Targeting potential members

Providing unions:

1. Strategies to engage potential members about joining the union, targeting potential members’ issues with direct messaging
2. Engaging existing members in the recruitment of potential members through one on one communications strategies and training

Income generation

Providing unions:

1. Fee increase campaigns that assist with membership retention
2. The messages necessary to increasing revenue

Communications strategy

Providing unions:

1. With media and community relations advice
2. Internal and external crisis management systems

Recruitment training

Providing unions:

1. With an upskilling of their organisers and union representatives on how to recruit potential members
2. With more confident union representatives, who have greater involvement in their union

Campaign training

Providing unions:

1. The training essential for effective campaigning and recruitment: communications and messaging training for organisers
2. Media training for organisers and delegates
3. Community engagement training

Compliance training

Providing unions:

1. Independent training on anti discrimination, workplace harassment and bullying

Campaign materials

Providing unions:

1. All materials from flyers to phone scripts, consistent with research findings to maximise their impact
2. Advice on distribution of materials using existing resources to maximise their circulation

General publications

Providing unions:

1. Advice on messaging and design of general flyers, letters and newsletters to members
2. A consistent approach to communicating with its members that is in line with the union’s long term goals

Union journal

Providing unions:

1. Advice on journal article content, design and messaging consistent with research finding and union’s long term goals